INTRODUCTION TO THE FESTIVAL
Pa’l Norte offers the most important and representative Festival in northern Mexico hoping to share with the world the regional traditions of our Nuevo Léon. The festival serves as a tour of the customs and roots of our beautiful city: its entrepreneurial and progressive spirit, its industry, its people, its mountains and the modernity that has come to characterise it. Within the confines of the park, you’ll be able to explore our culture through restaurants, clubs, and other carefully selected shops. Everyone’s invited to partake in the festivities! So if someone asks where you’re going, invite them over to Pa’l Norte!
“I Felt very happy”, “Meet incredible people that make the festival even better”, “Dancing all night long”, “Listening my favourite band”
USER PERSONA
Lucia Hernandez
27 years | Likes music | Love be with their friends
JOBS TO BE DONE
When I see my favourite band, I want to be around with my best friends, So we can have the most special moment of the year.
When I am at the Music Festival, I want to stay by my friends drinking beer, So I can enjoy without any shame.
“How might we achieve a day full of experiences and great memories, that can be remembered and shared?”
