Hello, I’m Ale!
I’m an experienced Senior UX Strategist and Product Designer with over 10 years of international expertise across SaaS, B2C, and B2B sectors. I collaborate with companies to deliver strategic design solutions that transform user insights into intuitive experiences. My career has taken me across three continents—North America, Europe, and Africa—allowing me to develop a multicultural perspective that enriches my design approach and enhances collaboration with diverse teams.
I am skilled at leading cross-functional teams and managing projects from concept through completion. I ensure that every design aligns with user needs and business objectives.
My Journey in UX Strategy
My role as a Senior UX Strategist has been shaped by my deep involvement in the entire design process, from initial research to final implementation. I translate complex user insights into intuitive designs that elevate user engagement. Whether creating wireframes and prototypes or testing new services, my goal is always to craft experiences that make an impact.
A Collaborative Approach to Design
I thrive in cross-functional teams, collaborating closely with UI designers, developers, and stakeholders to bring projects to life. My toolkit includes various activities, from service blueprints and competitive analyses to usability testing and user journey mapping. I believe in creating cohesive systems that seamlessly integrate UX strategy with business objectives.
Soft Skills That Set Me Apart
Curiosity, empathy, and adaptability are at the heart of my design approach. I’m detail-oriented, always aiming for pixel-perfect results while maintaining a flexible mindset that welcomes new challenges. My ability to communicate clearly and work autonomously allows me to be a proactive team player and an independent problem solver.
The Tools of My Trade
Figma, Adobe XD, Sketch, and InVision. I also use Photoshop, Illustrator, and InDesign for visual storytelling. With a solid understanding of HTML/CSS, I bridge the gap between design and development to ensure technical precision.